NeueHouse

As Content Director at NeueHouse, I develop, produce, and oversee brand storytelling in all its forms — social and editorial, print and digital, organic and paid, you name it.

Produced and edited Through The Lens, a content series that goes behind-the-scenes with filmmakers. For Dune: Part Two, film editor, Joe Walker and re-recording mixer, Ron Bartlett talked us through the making of the film’s iconic sandworm scene.

A member spotlight featuring visual artist Claire Salvo, produced as part of the Think Outside The Office campaign for NeueHouse.

NeueJournal x Pedal Electric


A barista on Rose Ave once told me told me that Venice Beach is the closest you can get to New York in LA. There’s a certain camaraderie there, a proximity to other people making and doing things. Ahead of the NeueHouse Venice Beach opening, I spent the day riding through Venice with co-founders of the Venice-based e-bike brand Pedal Electric. Steven and Spencer seemed to know everyone— this florist, that photographer, a local chef who stopped us on the sidewalk to just to say hi. 

The idea of the ride was to capture the neighborhood’s unique creative community ahead of the opening of NeueHouse’s newest property there. By the time I went home, I was drinking all the Kool-aid. It tasted like kombucha. 

Through The Lens, Episode 2: CONCLAVE

Ahead of the 2025 Academy Awards, screenwriter Peter Straughan, editor Nick Emerson, and composer Volker Bertelmann break down the subtle mechanics of tension in the film’s opening scene for NeueJournal.

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Leon's Bagels—Brand Identity